SUSAN BIJL

SUSAN BIJL is located in Rotterdam, Netherlands on Mauritsweg 45A. SUSAN BIJL is rated 4.4 out of 5 in the category fashion accessories store in Netherlands. It’s 1975 and a girl called Susan is born into the Bijl family. Susan Bijl, designer. Susan Bijl, curator of colours. Susan Bijl, post-materialist.In her childhood, her favourite way of cleaning her room would be throwing away most of her stuff to create a minimalist and peaceful place, simply because she doesn't like to have a lot of 'stuff' laying around. With this same spirit, but many years later, she would design the bag to replace all bags.In the year 2000, Susan Bijl set out to create a bag. As a student of Rotterdam’s Willem de Kooning Academy, she wanted to design one that would render all others obsolete. That bag is The New Shopping Bag. Born partly from the idea of reducing the waste involved with the production of plastic bags; and partly from the ‘less is more’ Dutch design philosophy, The New Shopping Bag was an instant hit amongst friends, fashion-lovers and designers alike.the designThe bag’s original design was based on the silhouette of a generic plastic bag. Susan gave it her own spin by creating a colourful variation, crafted from Ripstop nylon. The same fabric kites are made of, Ripstop is both indestructible and lightweight – making it the ultimate choice. The only thing lacking was a signature. After many sketches and prototypes, Susan created the iconic ‘Flash’ – a diagonal stripe that has appeared on every product she’s designed since. We started out small. In the first two years, Susan sewed almost 400 bags at her studio in Rotterdam, before selling them directly to independent boutiques in the Netherlands.
 In our ongoing effort to produce as environment friendly as possible, since late 2019 all the fabrics we use are made of recycled materials. The nylon is mostly made of fishing nets, but also of pre-consumer fabric waste and computer chips.And just like our previous materials, the recycled nylon is Bluesign certified.