The Konfig is rated 3 out of 5 in the category where form fuels function. Read and write reviews about The Konfig. Hello. We’re The Konfig. We launched in early 2020, so we’re still new here. But we’ve been doing what we do best for more than 18 years now. We’re experts at systematic copywriting. (Systematic what, now?) OK. Let's start with what we’re not… We don’t write the campaigns you see in traditional ad agencies. We don’t come up with concepts, we aren’t looking for the big idea that drives you to a product. We're creative but we're not what you'd call "creatives". Instead, we craft the copy that lives inside your product. The voice that sustains your product. The verbal system that fuels it and brings it to life. What does that look like in practice? We offer three core services… // AI: the config of your conversational interface. We write user flows and messaging for bots, voice assistants and emerging AI. // UX: the config of your product’s microcopy. Apps, sites, tools, interfaces. We make your functional copy feel more human. // Tone of Voice: the config of your brand language. We write brand guidelines. Style guides. Verbal principles and toolkits. We should probably say too that 'we' really means 'me'. The Konfig is currently one person, Russell Norris, former Head of Copy at R/GA London. He’s starting small but dreaming big. Get in touch if you'd like to help. Latest Agency Partners... // The Team // MAKE // 11:FS // Engine Latest Fintech Clients... // NS&I: the UK's government-backed savings bank // Akbank: one of Turkey's largest commercial banks Latest Tech Clients... // UNRD: the storytelling app that unfolds in real-time