Basic Bias is located in Esbjerg, Denmark on Kirkegade 6. Basic Bias is rated 3 out of 5 in the category internet in Denmark. Basic Bias create effective website through User Experience design and user research. Through a thorough process we help companies research, plan and execute optimization projects for their web presence. The company is founded on the principle that users may behave irrationally - ie. they are biased. By understanding these facts we can build solutions that takes care of the users actual needs.